Human societies are stronger, more resilient, and richer with diversity – particularly diversity of age. Like in a forest ecosystem, young and old contribute specialised and unique gifts to the overall wellbeing of the whole.
People of different ages thrived together for millennia in household, productive and community units, with complementary skills, experiences and perspectives. However, in more recent times, we’ve drifted apart, and with increasing alienation between generations.
This separation harms us all. The impacts of our generationally fragmented society include: ageism, increased loneliness and health problems, a lack of social cohesion, and unmet economic potential.
At Ageify, we help businesses, developers, councils, governments and communities enhance their built projects with deep and ongoing intergenerational value. This can result in improved customer experiences, streamlined resourcing, new and creative revenue streams, greater community connection, and more.
Informed by leading-edge global research, our consultative process unlocks the intergenerational value (economic, social & cultural) in built housing, workplace, education and public projects.
Tap into the intergenerational potential of your project with:
– Data and evidence to inform your strategy
– Best-practice international case studies
– Planning support embedded with actionable insights
– Recommendations tailored for your context and desired outcomes
– Evocative storytelling to engage and persuade stakeholders
I'm an intergenerational enthusiast, communicator and consultant with a Masters in Peace & Conflict Studies from the University of Sydney. The intergenerational projects I collaborate on are also informed by my background in architecture, design and property-focused communications and brand strategy. You can see some of my other work here.
My belief in the power of intergenerational experiences sparked in Florence, Italy, during an 18-month stint as a companion to this very special woman called Claudia. Despite our 55-year age difference, we lived, learned, and shared meals, ideas and laughs whilst cultivating a great friendship.
The purpose, practice and benefits of intergenerational living were explored in an editorial piece for Never Too Small magazine. Bookended in personal experience, the piece also included ideas on how to shape positive intergenerational relationships through the lens of built form residential projects by Austin Maynard Architects, SAHA, Nightingale, Heren 5 and Helen & Hard.
This collaboration with award-winning architects ClarkeHopkinsClarke tested the boundaries of the National Aged Care Design Principles and Guidelines. In a submission titled 'Where's Granny?', we shared an expansive overall vision along with narratives of several hypothetical residents that illustrated the ability of an urban aged care site to knit the wider community together.
An editorial piece on leading design and architecture website Indesignlive covered a panel discussion at Innovation Week exploring ways that design can address ageism. Interventions such as co-design, ageing-in-place, and age-friendly public spaces were put forward as strategies to cultivate more intergenerational cohesion through the built environment.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.